In simple terms Location Based Platforms is a website or social
media platform that allows companies to reach out to there local customers, as
well as gives companies information as to where most of there consumers come
from. In class we have talked about Facebook and how they will have access to
your microphone. With Facebook having access to your microphone they will
listen to what you are talking about and tailor ads to match what you talk
about. I find this so crazy that many companies are able to look at your
searches or what pictures you like and you will start to see ads matching up to
what you are interested in. This is one of the coolest/scariest marketing tools
out there. I say how cool it is because they will send ads that you are
interested in. Which could benefit both you "the consumer" and them
"the Company". You might have not found that ad with out them having
access to your location preferences. Now it is a little scary because we have
to really think about how much privacy do we really have. If social media is
able to look up and listen to what you are saying, it makes you think what else
they are looking through.
These apps are not all scary in my first paragraph I made Location
Based Platforms sound a little uneasy. But that is not all true, some
location-based platforms are used to communicate and interact with people who
are around you. For example that app Swarm allows you to look at who is around
you and see what they are doing so you can go and join them. Another
interactive app is Pokémon Go, this is a very interactive app where you move
around and collect Pokémon with you phone. This app is very cool because it
takes you location of the real world and turns it into a video game. As people
are out in about you are able to see them while they are playing the
game.
In my opinion location based platforms are very cool. There are so
many different ways that they can be used. Lots of the time they are used in
games such as the ones that I talked about in my second paragraph. But there
are times when the company can have access to your microphones or searches and
use that as a way to advertise there products to you. Now I’m sure lots of
people think how scary it is that the company can access your information. But
they use it in a good way to try and see there consumers and what people are
interested in.
I totally agree with you on the whole microphone thing.. it's scary that they can hear what you say. But that's an awesome marketing tool. I also like how you mentioned that there are a lot of different ways that location based platforms can be used. Great post Chandler!
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