OKGO
is a band that is known for their catchy music and most importantly their
incredible music videos. They are best known for doing what is called a single
shot video. This means that they film a very creative and hard video all in one
shot. They do not cut scenes out or mesh different scenes together instead they
film it all at once. This means that if they mess up in the very end that they
have to do the whole video all over again. This is very talented and hard to
do, this is almost unheard of as it is so complex. Another thing that I found
very interesting is the fact that many times they lyrics do not always match
with the movement of the objects around them. So there are lots of times that
they have to very carefully move there lips to look as if they are singing.
This would be so hard because sometimes they have to mouth the words very
quickly and other times extremely slowly to make sure that the lyrics work
correctly.
OKGO became famous off of these very creative videos that
they have. Of course with such an amazing idea of videography the best place to
post it is YouTube. For many years they have posted there videos on to the
media cite of YouTube. With the growing profit that they were making from
YouTube, came trouble. This is how it all works, as you get views on your
videos YouTube will pay you, as they are able to post ads on your video. As
your video grows in views so does your profit margin, YouTube almost started
getting jealous of the profit they were paying OKGO. So they decided to set up a
bunch of new rules saying that OKGO would not be making as much on there videos
as they previously were. This was not okay with OKGO so they decided to with
draw from their YouTube contract and post there videos else were. This upset
YouTube so much that they made it so OKGO was not allowed to post any of their
videos on their media platform. This was not a huge deal to OKGO as they were
fine with posting their videos elsewhere. The main platform that they went to
was Facebook, now at first they were not going to make any profit off of
posting videos there but it was okay because they were still giving there fans
what they wanted.
In OKGO latest video they pared with a company known as
S7 airlines. S7 airlines agreed to fund the video as long as they got the
credit for the video. This video was very impressive as they used zero gravity
as their platform. Basically how it worked was OKGO was in a plane that would
take them to a certain altitude and then drop really fast making them have zero
gravity and they would perform there music video during that time. After the
video was finished OKGO posted the video to their Facebook page, as they are
not allowed to use YouTube as a platform anymore. Once the video was uploaded
to Facebook S7 Airlines took the video without permission and posted it to YouTube
this was a big problem as YouTube forbid them from posting any new content on
YouTube. Within hours the video was taken down, "This
video is no longer available due to a copyright claim by
BMG_Rights_Management," as this was an issue for both companies’ one
being OKGO and the other being S7 airlines. Luckily no one got in huge trouble
as S7 airlines was not aware the video could not post the video to YouTube. As
the video did get tone of views on Facebook it was nowhere near the views that
they used to get on YouTube. OKGO was okay with that though as they were trying
to expand their viewers and reach out to more then they had previously gotten.
In my opinion I would have done
the same thing as OKGO. What I mean by that is I would have withdrawn form
YouTube, I think it is so silly that YouTube tried to screw them over to make
more money. In my opinion I think that YouTube made a huge mistake by letting OKGO
leave there cite. Although YouTube tried to make more money in the end I feel
as if they lost money when OKGO decided to leave them. When OKGO took the risk
of leaving YouTube they did it with good intentions. They tried to expand there
audience and tailor to there audience as it might have not been the best move
as many people like YouTube as there platform for videos. The only thing that I
think that they could have changed is maybe working a deal with YouTube and S7
airlines. That way their viewers could still watch the video on YouTube without
running into any trouble with either company. I understand why YouTube didn’t want
the video on there website but I do feel that a deal could have been made.
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