Organizational Uses Of Social Media

Social media is such a trending topic in today’s society mainly for the use of friendly encounters and watching funny videos. But there is a flip side to social media and that is the use of growing your business. Now days you will see ads on social media about someone’s company and how you can buy there product for such a low price if you call now. I know that there are many times that these ads or pages that I see do actually interest me enough to go to there website and check out what they are selling.

Adweekly claims that 73% of small business are using social media as a way to market their company and the new products that are coming out. “Facebook leads the way, with 82 percent of social small businesses utilizing this platform, ahead of YouTube (73 percent), Twitter (47 percent) and LinkedIn (47 percent).” This was something that I would have expected although I am a little surprised that Instagram was not on the list. I am someone who favors instagram compared to the other social media websites, and all over the place I see advertisements and they are usually something that I am interested in. This is because companies will look at the post that you like. Once they have that information they will usually put advertisements that would most likely fit what you are interested in. I think this is very smart for companies to do because they are locating the right people. I also read that sometimes people putting there company on social media is not always the best way to market. They say this because it is hard to locate your target audience. That is why if you are going to be on social media you need to get in touch with a system that will send your advertisements to the right people.

On the opposite side there can be negatives to using social media for your company. Many times people are worried about using social media for there businesses because of the negative comments that people will say about there products. But as we say in class all comments are good comments. When you have a mixture between good comments and bad comments it shows that you really are a company with potential we are all humans and mistakes will happen. You will never be able to satisfy everyone but with hard work you can make your company expand. Another thing that is really hard for new start up companies is the payment of advertising many times social media accounts will make you pay to post your information. Even then sometimes you have to pay based on how many page views that you receive. This can be very hard to manage as a small company that is not making very much money yet.

http://www.adweek.com/digital/social-media-small-business/

http://smallbusiness.chron.com/disadvantages-using-social-networks-marketing-tools-20861.html