SEO also known as Search Engine
Optimization is really an incredible thing. Basically this is the library of
the internet, lets say that you are a librarian and someone comes to you for
help and they want an exact book well how would you know which book would best
fit there needs. First you would have to know each and every book that you guys
have and what is inside each book. This is done using an algorithm these
algorithms make it easier for you to find the information that you need. Each
major search engine like Google, Bing, Yahoo, ETC. take all the information
that is out there and they break it up into different algorithms that help them
to fit the search you are asking for.
If you own a website having high
search rankings is very important. This is what helps your business grow and
your website be one of the top dogs above all the rest. Now you might as how
would I make my website more searched then others. The answer is by having all
of the ingredients to make your algorithm stand out more then the others. The first step to fitting the algorithm is
words each search engine knows all the words that are in your website. So if
you are a car repair shop it is very important that you have a lot of words
saying CAR and REPAIR that way the algorithm will see your website. Second will
be your title this is in the URL of your website it is important to have those
key words in your URL if you want to algorithm to find you easily. Third is
links it is very important that your website is linked to many others this
usually means that you have good information or maybe good reviews the more
links that you have to your website the more likely your page will be viewed.
Third is the words that are used in your links, back to the Car Repair if your
links say that you are the best car repair shop then you will have much more
success. Lastly is reputation sites matter if they have lots of new and
refreshing content will help you out a bunch. The SEO can see how often you are
getting new content and this will help you stand out more then websites that
don’t have lots of new info. I like to compare this step to someone on twitter
or Facebook sometimes if someone hasn’t posted in months you are less likely to
follow them because you will see that they aren’t going to post anything.
When learning about this it really
made me think of the website Amazon. Have you ever noticed any time you want to
buy something online you type it in a search engine, Amazon seems to be the
first website that comes up. This is because they have followed all of the
steps to have the algorithm find them first. First they are making sure that
they have all the words that you are looking for. Second they usually have the
word you are looking for in there URL, which I think, is really crazy. Third is
links there are always links that are trying to take you to amazon which can
sometimes be annoying but it sure is helping them out. Lastly is there reputation,
amazon is always posting new things and have great interaction with them. This
is why Amazon has become so popular is by following all of there algorithms. I
hope this helped.
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